Preferable over the Rest: Blue Nile™ Offers an on-line variety of Exquisite Engagement Rings & Jewelry

The Quick Version: Picking out a wedding ring is a weighty task, however cutting-edge sources might help buyers set things right the 1st time. Blue Nile, the whole world’s largest online retailer of diamonds, provides aided much more than 500,000 matrimony proposals since 1999. Their unique diamond collection and academic content material serve first-time customers looking to impress their significant others with sparkly bits of jewelry. Blue Nile assurances top quality craftsmanship in their inventory of over 150,000 expensive diamonds and various other gems. You’ll be able to grow your very own ring utilizing their interactive tools to determine the slice, tone, understanding, layout, environment, and rate you would like. Next time you are contemplating proposing or giving an enchanting present to someone special, you can scan Blue Nile for amazing jewellery at a reasonable cost.


In 1998, Mark Vadon ended up being on a purpose to discover the perfect engagement ring for their gf — the sole problem ended up being the guy didn’t know any thing about diamonds. The guy moved into a jewelry store and soon found himself feeling suspicious about the staff members and their blasé advice. He stated two rings that looked the same as him and questioned the reason why there was a $5,000 cost difference between all of them.

Product sales clerk beamed and said what mattered a lot more than the purchase price was how ring made him feel. To Mark’s logical head, it was ludicrous. He stepped out of the store empty-handed and exasperated, but he had been also determined for more information on involvement rings so he could comprehend precisely what he had been purchasing.

Mark, a Stanford-educated figures cruncher, approached his ring-buying decision as he would an investigation task and moved on line receive all of the details. He discovered a site known as Internet Diamonds, a retailer that offered helpful explanations and guided tutorials about diamonds to supplement their particular jewellery collection.

Thanks to this resource, Mark thought positive when purchasing a highly skilled ring online — for thousands of dollars less than the rings he’d viewed from the shop.

He had been thus taken from this consumer-friendly experience he had gotten touching this site’s proprietor, Doug Williams, to discuss buying the business. They drew up terms on a napkin over meal. By spring season of 1999, Mark had raised more than $6 million, sufficient to take-over Internet Diamonds, that he renamed Blue Nile. Nowadays, the web site may be the largest web merchant of qualified diamonds and superb, nevertheless they nonetheless prioritize consumer knowledge most of all.

“Education could be the backbone your organization,” said Josh Holland, Director of Brand feel. “we a customers-first mentality.”

If you want it and want to place a band onto it, you can trust Blue Nile to help make the procedure easier by providing clear details, expert advice, and a huge number of independently-graded diamonds. Website’s sufficient methods stroll customers through essential characteristics of a diamond and provide easy-to-use tools to restrict your hunt for a stunning bit of precious jewelry.

“We attempt to guide men and women to make most effective purchase that’s right for them,” Josh told all of us. “We help customers find the appropriate combination of features to optimize their budget acquire  a beautiful diamond.”

Over 150,000 Diamonds Customizable towards Budget & Taste

Any remarkable proposition begins with the diamond. You can’t get upon one knee with any outdated ring-in your hand. With a stock of greater than 150,000 diamonds, Blue Nile offers customers no conclusion of engaging selections. Relating to Josh, about 70% of Blue Nile’s profits comes from wedding bands.

The internet site allows couples to create their own bands from deciding on the diamond to determining the setting. First, might make use of quick slider methods to pick just the right shape, price, carat, slice, tone, and clarity of one’s diamond. Next, might pick a setting, sorting by color, cost, style, or fashion designer, to offset the diamond. On Blue Nile, it requires a few minutes to set up an original development.

Whether you’re enamored from the sheen of yellow gold or interested in platinum’s resilience, Blue Nile can help you restrict a large number of options into one custom-made band.

Obtaining engaged is a once-in-a-lifetime sorts of occasion, so the majority of people purchasing involvement bands tend to be newbies, unsure of whatever’re looking for and completely new to ring purchasing. Blue Nile’s group contains the knowledge to train first-timers how to locate the engagement ring which fits perfectly.

Obtainable, transparent, and beneficial, this jewelry retailer does not stress consumers into purchasing anything outside their methods. Because Blue Nile runs as an online shop, they’ve got significantly much less cost might offer high quality expensive diamonds at a fraction of the price tag you would see in a conventional precious jewelry shop.

And an independently-graded GIA document, loads of product pictures show on-line customers just what their unique jewellery will like out of each and every possible direction. Plus, your website offers a 360-degree video look at any diamond via the Diamond Visualization appliance. Making use of advanced level innovation, Blue Nile magnifies the diamond and rotates the image so clients is able to see every detail.

“You get a holistic feeling of just what diamond appears like, and the graphic is actually stunning,” Josh informed all of us. “since it is therefore magnified it’s actually better yet than holding it inside hand.”

Skilled Jewelers Educate You on Smart Ring-Buying Practices

The knowledge section on Blue Nile’s web site encourages that be a specialist in diamonds. Their unique detailed precious jewelry courses cover sets from locating your (or your lover’s) band dimensions to selecting the diamond traits important for you. You can learn about metals, gemstones, pearls, marriage rings, also jewelry aswell.

“actually slightly bit of research can go quite a distance,” Josh said. By understanding why is a diamond just about high priced, shoppers can prioritize what they need within their jewellery and spend less through smarter shopping.

“My fiancé and that I did plenty of investigation, therefore all paid down once we noticed the band. Blue Nile is actually great!” — Manjari, a satisfied buyer from Irving, Texas

Blue Nile supplies thorough resources so first-timers will make updated decisions about their diamond’s carat, understanding, color, also aspects. The expert staff doesn’t work on commission and genuinely aims to support free purchasing ideas. In regards to diamond carat fat, such as, their particular specialists recommend “to maximise your finances, consider getting a diamond that will be somewhat below your perfect carat weight.”

Team members anyway amounts of the business frequently simply take your own interest in consumers. “One of the best tales,” Josh told you, “is our jewelers record the name associated with the consumer associated with band they may be working on therefore it is not only a ring in their mind.”

Every coverage & warranty leaves the client’s Needs First

Oftentimes, buying a diamond implies producing a lifelong dedication, so it is vital that you choose a trustworthy store to be sure the right match. Blue Nile claims satisfaction through numerous customer-first plans. Eg, the organization makes a 30-day money back assurance on comes back for every their particular precious jewelry.

“high quality and craftsmanship is key to us,” Josh stated. “We make certain the band is strictly great earlier goes out the entranceway, so we support that work with a no-questions-asked return policy.”

Blue Nile supplies free resizings and cleanings during the first year after buying a customized engagement ring. Plus, customers enjoy a very long time diamond upgrade program as long as they ever desire to replace their unique diamond with a more recent, more costly diamond.

Should you want to actually see Blue Nile’s precious jewelry yourself, available a webroom place near you. In shops around the world, consumers can check with experienced jewelers and also manage Blue Nile’s jewellery. The webroom’s jewelry is actually for screen just, but you need to use their own iPad to put your order, if you want. Blue Nile’s actual areas tend to be a no-pressure atmosphere where browsers tend to be welcome to take a look at and feel their own precious jewelry.

“There’s hardly any danger,” Josh explained. “we all know the intrinsic value of just what our jewelry can indicate to a person, and that is a responsibility we take very really.”

Unlike many jewellery vendors, Blue Nile motivates contrast purchasing. In fact, they recommend accessing their site on your own smart phone whilst in a jewelry shop so you’re able to do a side-by-side assessment of costs immediately. This empowers you to get a price in-store an internet-based.

In accordance with Blue Nile’s cost Match warranty, “if you will find a comparable GIA-graded diamond at a lesser rate,” they will complement the price. Just call 1-888-565-7641 to manufacture your own claim at no cost. With uncompromising artistry and irresistible prices, Blue Nile assures pleasure on every purchase.

Blue Nile: letting you Find Your Diamond when you look at the Rough

We’ve all heard expensive diamonds tend to be a woman’s best friend, but, for all you fellas nowadays, diamonds could possibly be your own friend, as well, for the full time to understand why is all of them sparkle. Blue Nile creator Mark Vadon realized firsthand just how overwhelming it may be to pick out a wedding ring. Very, he established a simpler way to inform public about diamond prices, and now you can purchase your chosen band online for a portion of the price tag.

Meant to last, Blue Nile provides reasonably priced and strikingly beautiful expensive diamonds in several shades, slices, and designs. From unique engagement bands to stylish romantic days celebration pendants, their particular considerable assortment of precious jewelry includes value to your unique minutes.

Blue Nile backs the standard of their unique diamonds with customer-first guidelines and higher level customized methods. When you need to show anyone you love how much he ways to you, getting a diamond, pearl, or gem can certainly work. Utilizing Blue Nile’s buying guidelines, engaged partners can learn how to save money on their unique engagement or marriage rings so they really do have more to expend on honeymoon!

“You could get a diamond ring in a modern-day means through Blue Nile. You don’t need to take action the existing way anymore,” Josh said. “we should teach individuals to buy like professionals, using all of our instructions attain the cost they desire without limiting top quality.”